What we fix
The scan is the x-ray. This is the treatment plan.
Knowing your AIRS Score changes nothing on its own. What changes the number is the work: rebuilding the pages AI actually reads, repairing the data sources it checks you against, and re-running the same measurement thirty days later to prove it moved.
Two ways to get it done. You keep your web team, or we do the build.
The mechanism
Nobody types “SoftWave therapy.” They type “my knee has been killing me for a month.”
When a scan comes back weak, it is almost never a reputation problem. Practices with 500 five-star reviews score in the forties. It is a content problem, and it shows up in a specific shape: the treatments you invested in score well, and the everyday conditions that actually fill your schedule score near zero.
That is backwards from how patients search. They do not arrive asking for a modality. They arrive with a symptom. If AI does not connect your practice to that symptom, in your city, the machine recommends someone else and the patient never learns you existed. No missed call, no lost lead in a CRM, nothing to review. It is invisible by construction.
The work is making your practice the obvious answer to the questions your best patients are already asking a machine.
The two paths
Same engine. Different hands on the tools.
Both tiers run the identical measurement instrument on a thirty-day cycle. The only question is who does the implementation.
Both start the same way too. A short onboarding form, mostly confirming details we already hold, plus a section where you answer a few questions out loud into your phone. About thirty seconds each, no typing. Those recordings are what make the pages and the corrected listings text sound like you rather than like every other practice in town.
For practices with a web team
AIRS Blueprint
$199/month
No setup fee.
Every thirty days you get a fresh scan and a prioritized specification: which topics to attack, in what order, with the exact page structure and schema to deploy. Your developer implements it. The next scan tells you whether it worked.
- Monthly rescan and report. The same instrument every cycle across all four AI engines, so the numbers stay comparable month over month and you see which topics moved and which did not.
- Prioritized build specification, rebuilt every cycle. Page-by-page, ranked by impact. Written to hand straight to a developer. Never a re-send of the previous list: every scan re-ranks what is costing you now, worst first.
- Schema and structured data. Generated for your practice, ready to deploy.
- AI Data Sources Report. A separate audit of the databases AI engines check you against, field by field: what each one says today, what it should say, and the finished text to paste into every field that needs writing, in your own voice. Written so your front desk can follow it.
- A verified profile on the AIRS Index. Your measured score published on a public profile page that updates as it moves across rescans, with a badge for your own site. Accountability, not advertising.
- Verified re-measurement. Movement is measured, not asserted.
Twelve rounds of measured correction a year, each one starting from a higher floor than the last. Not one big push.
Do not buy this if nobody will build it. Blueprint is a specification, not labor. If you do not have a developer who will actually ship the work each month, this tier will sit in your inbox and your score will not move. Managed exists for exactly that case.
For practices who want it handled
AIRS Managed
$397/month
Plus a one-time setup fee of $1,000.
Founders rate: the first ten Managed practices pay $500. Four spots remaining.
We cap the founders cohort at ten because every build is done in house, and ten is what we can build properly in a year. When the tenth is taken, setup returns to $1,000.
We build it. A new site engineered around how AI reads a practice, written in your voice, with the data sources repaired underneath it. Then we run the loop every thirty days and show you the number.
- A rebuilt website, built by us. A dedicated page for every condition you treat, every treatment you offer, and every neighborhood and surrounding town you draw from, each one written around your own cases and philosophy rather than generic medical filler.
- Your old site stays live until the day we cut over. Zero downtime. We do not touch your domain until the new build is approved by you.
- Structured data and technical layer. Schema on every page, legacy URLs redirected so nothing you have already earned is lost, sitemaps and search-engine properties wired up.
- Data source repair. The directories and databases the engines read, corrected where wrong and created where missing, with your Google Business Profile brought in line.
- A triage quiz on your homepage. A patient tells you what brought them in, whether that is pain or discomfort, a pregnancy or a child who needs care, a car accident, or simply not being sure, and the quiz routes them to the right visit type with a scheduler on the same page. No contact-us dead end. The one running on Element handles English and Spanish.
- A blog, written for you every month. Aimed at the questions patients actually type, and pointed back at the condition and treatment pages above.
- Hosting included. No separate hosting bill, ever.
- A verified profile on the AIRS Index. Your measured score published on a public profile page, with a badge for your own site. Accountability, not advertising. See the note below.
- Monthly rescan, report, and management. Same instrument, same cycle, tracked against your own baseline.
What we commit to in writing
Your build plan within five business days of go. Live inside thirty days. Zero downtime at cutover. And no monthly fee until your site is actually live: billing starts on launch day, not on signature. After twelve months, if you ever want to stop, the site is yours.
Not sure which fits? Send us the practice and what your web setup looks like. If Blueprint is the honest answer we will say so.
360-739-3119
Proof
We ran the whole thing on our own clinic before we sold it to anyone.
Element Wellness Center in San Diego is the founder’s own practice, and it is the reference build. Baseline measured June 29, 2026 at an AIRS Score of 57.0. New site live July 8. Re-measured July 15, seven days after cutover, on the identical prompt set: 68.2. An improvement of 11.2 points in seven days, verified by the same instrument that produced the baseline.
Its most recent verified score, measured July 30 on the current 110-prompt instrument, is 74.5. That reading uses a different prompt set than the baseline, so we publish it as a level and never subtract it from an older number to manufacture a bigger headline.
What the Managed build produced
73
pages written for conditions, treatments, and neighborhoods, each carrying the doctor’s own voice and local detail.
133,183
words of practice-specific content, none of it generic explainer filler.
100%
structured-data validation at launch across every content page, with all legacy URLs redirected.
You can read the entire build at elementwc.com. That is the deliverable, not a mockup of one.
The AIRS Index
Who AI actually recommends in your market, measured on a date.
For a growing list of markets we publish the practices AI names when patients ask for care, ranked by how often they are recommended. These boards are built from the same scans, validated practice by practice, and dated. They are not editorial best-of lists and we do not write them by hand.
Placement on a market board is not for sale.
Paying us never puts a practice on a leaderboard and never moves its position. Those rows come out of measurement, and that is the entire point of the surface. Managed clients get a verified profile page carrying their own measured score over time, which is published accountability for the work, not a purchased ranking. A measurement firm that sold its own rankings would not be worth hiring.
Terms, stated up front
The parts most vendors bury
It is a twelve-month engagement.
We are saying that here rather than letting you find it at signature. AI indexes move on the order of weeks, not days, so a thirty-day trial cannot honestly demonstrate anything. Early exit carries thirty days’ notice and a charge on the remaining term, and it is written plainly in the agreement.
Your domain, content, and data are yours from day one.
Not at month six, not at renewal. From the start. At the end of the term you can take a complete working export of the site, every page and asset, and host it anywhere you like. We do not hold websites hostage, because a vendor who needs a hostage has already lost the argument.
We limit how many practices we take in one market.
Different city clears. Same city inside five miles is blocked outright, and the range between is case by case. It is in the service agreement. The practical consequence is worth knowing: in a market where we are already engaged, we may not be able to take you at all.
If the number does not move, you see that too.
The instrument that found the problem is the instrument that grades our work, on the same cycle, against your own baseline. We do not get to pick a flattering metric at the end of the month. Some topics move quickly and some are contested by specialists and take much longer, and we will tell you which is which before you sign rather than after.
26 practices measured across 25 markets in the United States and Canada.
Start with the x-ray.
Every engagement starts with a measurement, because we will not prescribe work before we know what is actually wrong. The scan is $47 and it is yours whether or not you ever hire us.
360-739-3119