AI recommendation intelligence for healthcare practices
AI recommends someone. Know if it’s you.
You already have an AIRS Score. You just haven’t seen it yet. AIRS measures how ChatGPT, Claude, Gemini, and Perplexity recommend your practice — then identifies the gaps keeping you out of the conversation.
110 localized prompts · Four AI engines · Repeated samples · One prioritized action plan
Results in 48 hours. Secure checkout via Stripe.
An AIRS Score is a proprietary 0-100 measure of AI recommendation visibility. It quantifies how often and how favorably four major AI assistants recommend a healthcare practice when patients ask for care. It is produced by repeated sampling across a standardized prompt set, with a replicate range showing measurement consistency.
Findings
We measured it on our own clinic first.
Mention rate rose from 28.9% to 38.9%. AI recommendation share increased from 4.8% to 5.8% of detected recommendations in the same market, and the lead over the second-most-recommended clinic widened.
Read the full case study →“You wouldn’t adjust without an x-ray. Why are you marketing without a measurement?”
Situation report
What’s happening in healthcare search
88%
of tracked healthcare queries now show AI Overviews, the highest coverage of any vertical.
BrightEdge, Feb 2026
83%
of queries with an AI Overview end without a click to any website. The AI answers, and the search is over.
Bain / Dynata
76% → 38%
the share of AI citations coming from top-10 ranking pages, down by half. Ranking on Google and being recommended by AI have decoupled.
ALM analysis of Ahrefs and BrightEdge data, Mar 2026
47%
of patients now use AI to find doctors, and about half of US consumers use conversational AI to find local businesses.
rater8 2026 Patient Choice Report; Whitespark, May 2026
4.4x
the average conversion rate of AI-referred visitors versus traditional organic search. The AI has already recommended you before the click.
Semrush, 2026
70%
of AI referral traffic arrives with no referrer headers, invisible in default analytics. Only about 16% of brands measure AI search performance at all.
Digital Bloom, Feb 2026; Erlin, 2026
You cannot manage a channel you cannot see. Measurement is step one.
Method
How the measurement works
We systematically ask AI the questions prospective patients ask.
Measure. Fix. Re-measure.
110 patient-intent prompts
Locally customized to your city, neighborhood, and surrounding areas. Phrased the way real patients talk: by condition, by treatment, by neighborhood, by trust qualifier.
Four major AI assistants, by name
ChatGPT, Claude, Gemini, and Perplexity. Each measured independently, so you see where you stand on each platform, not just an average.
Repeated sampling with a replicate range
Over 850 individual measurements behind your single number. You see the consistency of the result, not just the point.
Output-based
We measure what the AI actually says when asked, repeatedly. We do not claim access to any provider’s internal systems. Nobody can. We measure observable outputs under controlled, reproducible conditions.
Measured via official AI provider APIs with web search enabled. Consumer app results can differ because apps add personalization and their own retrieval behavior. API measurement gives reproducible, comparable data.
Deliverable
What arrives in your inbox
Actual pages from Element Wellness Center’s July report.
Full AI visibility audit. 110 patient-intent prompts across ChatGPT, Claude, Gemini, and Perplexity. Not a sample, not a screenshot. A repeatable, multi-model, output-based measurement.
Your AIRS Score, 0 to 100, with a replicate range showing measurement consistency.
34-topic breakdown. Exactly which conditions and treatments AI recommends you for, and which it skips.
AI recommendation share. Who AI recommends instead of you, by name, with their share of detected recommendations.
4-channel analysis. Your standing on each AI assistant independently. Some practices appear on ChatGPT but are invisible to Gemini.
AI data sources check. A separate grade on whether the databases AI engines rely on can find and verify your practice. Reported alongside your score, not blended into it.
Professional PDF report. A deliverable you can hand to your team or your web provider.
Prioritized action items. Ranked by impact. Not “improve your SEO.” Specific topics, specific gaps, specific recommendations.
Monitoring-only dashboards charge $29 to $495 per month for less data and zero recommendations. Full-service GEO agencies start at $6,000 per month. One new patient is worth $1,500 to $15,000 to a practice. The AIRS Scan is $97, once.
Procedure
How to get yours
- 01
Pay $97.
Your scan enters the queue same day.
- 02
We measure.
Four AI engines, repeated sampling, 110 localized prompts. About 48 hours to results.
- 03
You see your number.
A personal walkthrough of your results, plus the full PDF.
The report is yours either way. No contract, no subscription, no drip sequence you didn’t ask for. If you want help acting on the findings, we offer that. If you never spend another dollar with us, you still know where you stand.
AIRS Scan
$97 once
One-time measurement and prioritized findings.
AIRS Blueprint
$199/month
Ongoing measurement plus implementation specs for your existing web provider.
AIRS Managed
$397/month + setup
AIRS-led implementation: website, content, schema, listings guidance, and rescanning.
The scan is the entry point. Ongoing options exist for when you want help acting on the findings.
Questions
Straight answers
What is an AIRS Score?
A proprietary 0-100 measure of how often and how favorably AI assistants recommend a healthcare practice when patients ask for care. It is produced by repeated sampling across a standardized prompt set, with a replicate range showing measurement consistency.
How do I check my practice's AI recommendation visibility?
An AIRS Scan measures your visibility across ChatGPT, Claude, Gemini, and Perplexity using 110 locally customized prompts. The result is a detailed report with your score, topic breakdown, competitive position, and prioritized action items.
How is AI recommendation visibility different from SEO?
SEO optimizes for Google's link index. AIRS measures what AI assistants actually say when a patient asks for a recommendation. A practice can rank highly on Google and still be absent from AI responses. The two channels have decoupled.
Which AI assistants does the scan measure?
ChatGPT, Claude, Gemini, and Perplexity, all via official APIs with web search enabled. Consumer app results can differ due to personalization. API measurement gives reproducible, comparable data.
How long does an AIRS Scan take?
About 48 hours from payment to report delivery.
What if my score is low?
Then you know. Most practices have no idea where they stand in AI search. Knowing is the advantage. Your report includes prioritized action items ranked by impact.
Can AIRS fix the problems the scan finds?
Yes. AIRS Blueprint provides ongoing measurement and implementation specifications for your existing web provider. AIRS Managed handles implementation directly: website, content, schema, listings guidance, and rescanning.
Do you lock clients into contracts?
Your domain, your content, your data are yours from day one. We do not hold websites hostage. Ongoing services have contractual terms, but the assets are always yours.
Do you limit how many practices you work with in one area?
Yes. We limit same-market clients. This is stated in the service agreement. An agency would never cap its own market. A measurement firm with integrity does.
Do you work with practices outside chiropractic?
We are expanding. AIRS Lab is built for healthcare practices. If you want to know your AI recommendation visibility, reach out.
Operator
Built by a chiropractor who needed the answer
Twenty-plus years in clinical practice. Not an agency, not a tech company. A chiropractor who could not get a straight answer about whether AI was sending patients to his clinic or his competitors, so he built the instrument, ran it on his own clinic, identified the gaps, fixed them, and measured the improvement. The chart above is his clinic.
Dr. Ryan Hummel, DC
Founder, AIRS Lab · Hummel Wellness LLC
AI recommends someone. Find out if it’s you.
Secure payment via Stripe. Results within 48 hours.