AIRS Lab case study

Element Wellness Center

Point Loma, San Diego

Back to airslab.ai

Headline finding

Element Wellness Center’s AIRS Score increased 11.2 points, from 57.0 to 68.2, seven days after an AIRS-informed site launch.

Both results came from the same 108-prompt instrument, so they are directly comparable. The measured ranges do not overlap: 56.2 to 57.5 at baseline against 67.7 to 68.6 after launch.

Score trajectory

50607080Site launched Jul 857.0Jun 29Baseline68.2Jul 15Post-launch74.5Jul 30Verified
Element Wellness Center’s AIRS Score increased 11.2 points, from 57.0 to 68.2, seven days after an AIRS-informed site launch. Both results came from the same 108-prompt instrument, so they are directly comparable. Whiskers show the measured range of each scan. The July 30 reading of 74.5 is a verified current level on the expanded 110-prompt instrument, shown separately rather than directly comparable.

Timeline

June 29, 2026
Baseline scan. AIRS Score 57.0 (measured range 56.2 to 57.5). 108 prompts, four AI channels.
July 8, 2026
AIRS-informed site launched: dedicated condition and treatment pages, structured data, and evidence-backed content.
July 15, 2026
Post-launch rescan. AIRS Score 68.2 (measured range 67.7 to 68.6). Same 108-prompt instrument. Directly comparable to baseline.
July 30, 2026
Verified rescan. AIRS Score 74.5 (measured range 74.2 to 74.7), on the expanded 110-prompt instrument. Reported as a current level rather than a delta, because the prompt set differs from the baseline.
August 2026
Next measurement. This page is updated as new comparable scans complete.

Component detail

Every AIRS Score is a composite of eight measured components. All eight increased between the comparable scans.

ComponentBaselineJun 29Post-launchJul 15ChangeVerified*Jul 30
Mention rate28.938.9+10.055.7
Rank position58.373.1+14.876.9
Recommendation strength66.777.9+11.279.1
Intent relevance84.789.6+4.992.6
Evidence quality72.684.4+11.887.3
Topic breadth71.691.2+19.685.7
Cross-model consistency28.539.0+10.555.7
Accuracy and safety49.957.0+7.163.3
AIRS Score57.068.2+11.274.5

*Verified column: the July 30 rescan on the expanded 110-prompt instrument. Shown as a current level, not subtracted from the earlier columns, because the prompt set differs. The Change column compares the two same-instrument scans only.

Mention rate

28.9% → 38.9%

Share of qualified prompts that produced at least one mention, across the comparable scans.

July 30 verified reading: 55.7%.

AI recommendation share

4.8% → 5.8%

Element’s share of all practice recommendations detected in its market, across the comparable scans.

Topic movement

The scan measures visibility for every condition and treatment topic separately. Values below compare the baseline to the July 30 verified rescan.

Largest increases

  • TMJ18.2 → 100
  • Hip pain41.7 → 100
  • Headaches11.1 → 66.7
  • Herniated disc14.7 → 66.7

Still weak at last reading

  • Adjustment0
  • Myofascial release0
  • Vibration therapy0
  • Pregnancy6.3
  • Shoulder pain18.8

Remaining gaps are the current work queue. That is the point of measuring.

Methodology and scope

Measured via official AI provider APIs with web search enabled. Consumer app results can differ because apps add personalization and their own retrieval behavior. API measurement gives reproducible, comparable data.

Results reflect observed association and do not guarantee identical outcomes for other practices. Scores depend on market, competition, starting conditions, and the specific date of measurement.

Get your own measurement

The same instrument that produced this case study, run on your practice, in your market.

Get Your AIRS Scan - $47

Secure payment via Stripe. Results within 48 hours.