AIRS Lab case study

Element Wellness Center

Point Loma, San Diego

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Headline finding

Element Wellness Center’s AIRS Score increased 11.2 points — from 57.0 to 68.2 — seven days after an AIRS-informed site launch.

Both results came from comparable multi-replicate scans using the same 108-prompt instrument. The baseline replicate range (56.2 to 57.5) and the post-launch replicate range (67.7 to 68.6) do not overlap.

Score trajectory

50607080Site launched Jul 857.0Jun 29Baseline · 3 replicates68.2Jul 15Post-launch · 2 replicates74.9Jul 21Preliminary · 1 replicate
Element Wellness Center’s AIRS Score increased 11.2 points — from 57.0 to 68.2 — seven days after an AIRS-informed site launch. Both results came from comparable multi-replicate scans using the same 108-prompt instrument. Whiskers show the replicate range of each measurement. The July 21 reading of 74.9 is preliminary: a single replicate on an expanded 110-prompt set, directional rather than directly comparable.

Timeline

June 29, 2026
Baseline scan. AIRS Score 57.0 (replicate range 56.2 to 57.5). Three replicates, 108 prompts, four AI channels.
July 8, 2026
AIRS-informed site launched: dedicated condition and treatment pages, structured data, and evidence-backed content.
July 15, 2026
Post-launch rescan. AIRS Score 68.2 (replicate range 67.7 to 68.6). Two replicates on the same 108-prompt instrument. Directly comparable to baseline.
July 21, 2026
Preliminary reading. AIRS Score 74.9. Single replicate on an expanded 110-prompt set. Directional, not directly comparable.
August 2026
Next measurement. This page is updated as new comparable scans complete.

Component detail

Every AIRS Score is a composite of eight measured components. All eight increased between the comparable scans.

ComponentBaselineJun 29Post-launchJul 15ChangePreliminary*Jul 21
Mention rate28.938.9+10.056.6
Rank position58.373.1+14.876.1
Recommendation strength66.777.9+11.277.9
Intent relevance84.789.6+4.991.8
Evidence quality72.684.4+11.884.5
Topic breadth71.691.2+19.694.3
Cross-model consistency28.539.0+10.556.6
Accuracy and safety49.957.0+7.163.2
AIRS Score57.068.2+11.274.9

*Preliminary column: single replicate on an expanded 110-prompt set. Directional, not directly comparable to the baseline and post-launch columns. Change column compares the two comparable scans only.

Mention rate

28.9% → 38.9%

Share of qualified prompts that produced at least one mention, across the comparable scans.

July 21 preliminary reading: 56.6%.

AI recommendation share

4.8% → 5.8%

Element’s share of all practice recommendations detected in its market, across the comparable scans.

July 21 preliminary reading: 9.1%.

Topic movement

The scan measures visibility for every condition and treatment topic separately. Values below compare the baseline to the July 21 preliminary reading.

Largest increases

  • Neuropathy62.5 → 100
  • Hip pain75 → 100
  • Posture62.5 → 100
  • TMJ37.5 → 75

Still weak at last reading

  • Pregnancy0
  • Myofascial release0
  • Adjustment25
  • Vibration therapy25
  • Shoulder pain25

Remaining gaps are the current work queue. That is the point of measuring.

Methodology and scope

Measured via official AI provider APIs with web search enabled. Consumer app results can differ because apps add personalization and their own retrieval behavior. API measurement gives reproducible, comparable data.

Results reflect observed association and do not guarantee identical outcomes for other practices. Scores depend on market, competition, starting conditions, and the specific date of measurement.

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